Customer Activity Repository
SAP Customer Activity Repository is a foundation that collaborates transactional data that was earlier spread over multiple independent applications in diverse formats. It provides a common foundation and an orchestrated multichannel transaction data model for all consuming applications.
SAP Customer Activity Repository helps retailers in becoming more customer-centric by bringing together customer, sales, and inventory information from different applications.
It empowers retailers to optimize branding, marketing, promotions, pricing, merchandising, inventory management processes by consolidating interactions from stores, mobile channels and online with insight from social media feedback such as Facebook or Twitter.
SAP CAR can also be used by Retailers to gradually transform their system landscapes from traditional database to the SAP HANA, a revolutionary, in-memory database technology.