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TECHBRAWN | Retail Analytics – TRACE

Retail Analytics – TRACE


Retailers are continuously looking for ways to attract customers and enhance the loyalty of their customer base. They depend on increased spending among existing customers to boost sales with loyalty as a particularly important goal. Analytics have become one of the most powerful tools available to retailers, and are being used for a broad variety of purposes.

TECHBRAWN’s Retail Analytics, Controlling and Exception – TRACE is a solution for retailers to facilitate revenue growth, provide better control and exception handling with the help of dynamic intelligent information. It delivers scalable, flexible, advanced and cost effective analytics solutions for optimizing decision-making

Retail Analytics - TRACE

  • Assortment Optimization & Shelf Space Allocation
  • Product Recommendation
  • Integrated Forecasting
  • Customer-Driven Marketing
  • Workforce Optimization
  • Pricing Optimization
  • Real Estate Optimization
  • Supply Chain Optimization
  • Fraud Detection & Prevention

TRACE, developed on top of SAP BI and BO platform provide a ready to deploy Decision Support System for Stores, Merchandisers and Distribution Centers has the following components

Trace data flow

  • Analytics

  • Dash Boards

  • Exception Alerts

Built on the standard retail cubes available on SAP BI it facilitate the following

  • See all your actionable data based on alerts.
  • Quickly identify plan to action.
  • Take Timely Action – all in real-time.
  • Make faster and better decisions – achieve revenue growth.